1. Should electronic commerce be considered a good or a service?
2. What percentage of your books do you purchase via e-commerce? How will that change in the next few years?
3. Discuss the major reasons for the growth of international services.
4. How does the international sale of services differ from the sale of goods?
5. What are some of the international marketing implications of service intangibility?
6. Discuss the effects of cultural sensitivity on international services.
7. What are some ways for a firm to expand its services internationally?
8. How can a firm in a developing country participate in the international services boom?
9. Which services would be expected to migrate globally in the next decade? Why?
10. How will increased use of cloud computing affect the global technology services industry? Which firms are likely to benefit or suffer?