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Should it (the hospital) price high to maintain strong margins, or should it price low to help the fledgling managed care plan attract members? What

"Should it (the hospital) price high to maintain strong margins, or should it price low to help the fledgling managed care plan attract members?

What do you think? Does marginal cost pricing or full cost pricing make more sense? Is the optimal pricing strategy the same in the short run as in the long run?"

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