Question
Should marketing managers emphasize on streamlining the marketing mix (4Ps) in order to efficiently distribute and satisfy the needs to consumers in multiple foreign markets,
Should marketing managers emphasize on streamlining the marketing mix (4Ps) in order to efficiently distribute and satisfy the needs to consumers in multiple foreign markets, or should they redesign their market channels in order to have a more localized approach to delivering value to customers?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
