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Should MC broaden its position to be a global fashion brand, instead of being a Brazilian fashion brand? Please justify by addressing the following. a)

Should MC broaden its position to be a global fashion brand, instead of being a Brazilian fashion

brand? Please justify by addressing the following.

a) How might MC benefit from altering its position to Brazilian crafted instead?

b) Calculate the potential financial impact of broadening its position to be a global fashion brand.

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