Should Neptune introduce a mass-market product line? Consider the VRIS framework [Be sure to explicitly mention the specificresource(s) you are focusing on for the analysis] and come up with a SWOT analysis in answering this question. What might be the potentially adverse implications of the course of action you are recommending? Suggest some steps the firm might take to mitigate these potentially negative consequences.

Please provide your analysis in a memo with the following three headings (no executive summary is required):

Section 1: Current Situation and Recommendation

Section 2: Analysis using appropriate framework(s)

Section 3: Implementation and risk mitigation