Should Nestle launch one of the pizza concepts? If so, which one? The products, as you will read are: "Pizza and Toppings" (which is the Pizza Kit with option of toppings sold separately) versus "Pizza Only" (which is the crust, cheese, and sauce, with no additional topping sold separately) Consider the pros and cons of the options. 1 Nestle continued 2. How would you go about conducting a forecast (i.e., estimate) of total sales? Go ahead and work on a forecast, assuming a 24% parent brand penetration level. This means 24% of the 95.5 million households are estimated to be trial households