Question
Should publicly-traded retail companies engage in cause marketing where they donate a portion of profits to non-profit organizations and where do you stand in this
Should publicly-traded retail companies engage in cause marketing where they donate a portion of profits to non-profit organizations and where do you stand in this issue?
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Cause marketing also known as causerelated marketing is a strategy in which a company aligns itself ...Get Instant Access to Expert-Tailored Solutions
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Entrepreneurship Successfully Launching New Ventures
Authors: Bruce R. Barringer, R. Duane Ireland
4th Edition
0132555522, 978-0132555524
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