Question
Should R &D be viewed just like any other expenditure and hence should deliver a positive return for the investor? Why R &D functions often
Should R &D be viewed just like any other expenditure and hence should deliver a positive return for the investor? Why R &D functions often are thought as freewheeling places of disorder, yet, in reality R&D is routine and follows many procedures?9
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
