Should you accept your employer's offer to match eligible earnings used to purchase company stock?

a.Yes, you should purchase the company stock and hold onto it for as long as possible.

b.Probably, the matching of your contributions makes it attractive, but if you buy the company stock you should sell it when permitted to do so in order to keep your portfolio diversified.

c.No, you should not participate. The company is merely trying to take advantage of you.

d.No. It never makes sense to buy the stock of the company for which you work.