Should you use the target or the acquirer's discount rate to calculate the value of the target to the acquirer? Does your answer differ if the acquirer and target are in different industries? What does the estimate assume about the capital structure of the target? What if you are unsure about the target's COC- what else can you do? An unlevered Beta measures business risk, what does a levered beta measure? Why would one calculate an unlevered beta? How do you measure the value of Equity after calculating the enterprise value with DCF? Another way, relative valuation rather than inherent How is using multiples to value a firm similar to valuing a house in the real estate market