Question
SHOW THE ANSWER ON EXCEL WITH CALCULATIONS PLEASE Question 1. The Question 1.xlsx file comprises data on the family size and income information of 343
SHOW THE ANSWER ON EXCEL WITH CALCULATIONS PLEASE
Question 1. The "Question 1.xlsx" file comprises data on the family size and income information of 343 households that have purchased a sedan-type car. Using the data set given the "Data" sheet of the MS Excel file "Question 1.xlsx", answer the following questions:
a) Is either family size or income a more decisive factor in purchasing a sedan-type car?
b) Construct a table that demonstrates the percentage of households with respect to the income parameter.
Question 2. Suppose you are working on a data set that includes demographic information of subscribers to the magazine USA Today Sports Weekly. You aim to develop a list of recommendations about how to advertise, where to promote the magazine, and to whom to target. The Question 2.xlsx file comprises the data set on demographic information of 1,024 subscribers to USA Today Sports Weekly. Using the data set given in the Data sheet of the MS Excel file Question 2.xlsx, answer the following questions.
a) Conduct an analysis to develop an understanding of the age distribution of subscribers to the magazine USA Today Sports Weekly.
b) According to the analysis you have performed in part a), which age groups do you recommend targeting in the upcoming marketing campaign? Please state your reasoning.
c) Conduct an analysis to develop an understanding of the gender distribution of subscribers to USA Today Sports Weekly.
d) Based on the analysis you have performed in part c), would you advertise the magazine on a television series that focuses on fashion design? Please state your reasoning.
Question 1 Excel:
Customer ID | Sedan? | Family Size | Income |
1 | No | Small | High |
2 | Yes | Large | High |
3 | Yes | Large | High |
4 | Yes | Large | High |
5 | Yes | Large | High |
6 | No | Small | High |
7 | Yes | Large | High |
8 | Yes | Large | High |
9 | Yes | Large | Low |
10 | Yes | Large | High |
11 | Yes | Large | Low |
12 | No | Small | Low |
13 | No | Small | Low |
14 | No | Small | High |
15 | Yes | Large | High |
16 | Yes | Large | High |
17 | No | Small | High |
18 | Yes | Large | High |
19 | No | Small | High |
20 | No | Large | Low |
21 | Yes | Large | High |
22 | No | Small | High |
23 | No | Small | Low |
24 | No | Small | Low |
25 | Yes | Large | High |
26 | No | Large | High |
27 | No | Small | High |
28 | No | Large | Low |
Question 2 Excel:
Customer ID | Age | Gender | Income | Location |
1 | 72 | m | 72 | rural |
2 | 29 | m | 68 | suburban |
3 | 33 | m | 57 | suburban |
4 | 25 | m | 62 | suburban |
5 | 38 | m | 164 | urban |
6 | 33 | m | 44 | urban |
7 | 18 | f | 62 | rural |
8 | 17 | m | 68 | urban |
9 | 32 | f | 53 | urban |
10 | 24 | f | 92 | urban |
11 | 26 | f | 54 | suburban |
12 | 40 | m | 88 | urban |
13 | 26 | f | 46 | rural |
14 | 21 | m | 83 | suburban |
15 | 29 | m | 144 | rural |
16 | 51 | f | 30 | suburban |
17 | 17 | m | 47 | urban |
18 | 29 | m | 61 | urban |
19 | 92 | m | 123 | urban |
20 | 20 | m | 76 | suburban |
21 | 20 | f | 57 | rural |
22 | 65 | m | 104 | urban |
23 | 26 | m | 46 | urban |
24 | 74 | m | 113 | urban |
25 | 37 | f | 109 | rural |
26 | 21 | m | 131 | suburban |
27 | 13 | f | 109 | urban |
28 | 17 | m | 59 | suburban |
29 | 43 | m | 112 | suburban |
30 | 27 | m | 114 | urban |
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