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SHOW THE ANSWER ON EXCEL WITH CALCULATIONS PLEASE Question 1. The Question 1.xlsx file comprises data on the family size and income information of 343

SHOW THE ANSWER ON EXCEL WITH CALCULATIONS PLEASE

Question 1. The "Question 1.xlsx" file comprises data on the family size and income information of 343 households that have purchased a sedan-type car. Using the data set given the "Data" sheet of the MS Excel file "Question 1.xlsx", answer the following questions:

a) Is either family size or income a more decisive factor in purchasing a sedan-type car?

b) Construct a table that demonstrates the percentage of households with respect to the income parameter.

Question 2. Suppose you are working on a data set that includes demographic information of subscribers to the magazine USA Today Sports Weekly. You aim to develop a list of recommendations about how to advertise, where to promote the magazine, and to whom to target. The Question 2.xlsx file comprises the data set on demographic information of 1,024 subscribers to USA Today Sports Weekly. Using the data set given in the Data sheet of the MS Excel file Question 2.xlsx, answer the following questions.

a) Conduct an analysis to develop an understanding of the age distribution of subscribers to the magazine USA Today Sports Weekly.

b) According to the analysis you have performed in part a), which age groups do you recommend targeting in the upcoming marketing campaign? Please state your reasoning.

c) Conduct an analysis to develop an understanding of the gender distribution of subscribers to USA Today Sports Weekly.

d) Based on the analysis you have performed in part c), would you advertise the magazine on a television series that focuses on fashion design? Please state your reasoning.

Question 1 Excel:

Customer ID Sedan? Family Size Income
1 No Small High
2 Yes Large High
3 Yes Large High
4 Yes Large High
5 Yes Large High
6 No Small High
7 Yes Large High
8 Yes Large High
9 Yes Large Low
10 Yes Large High
11 Yes Large Low
12 No Small Low
13 No Small Low
14 No Small High
15 Yes Large High
16 Yes Large High
17 No Small High
18 Yes Large High
19 No Small High
20 No Large Low
21 Yes Large High
22 No Small High
23 No Small Low
24 No Small Low
25 Yes Large High
26 No Large High
27 No Small High
28 No Large Low

Question 2 Excel:

Customer ID Age Gender Income Location
1 72 m 72 rural
2 29 m 68 suburban
3 33 m 57 suburban
4 25 m 62 suburban
5 38 m 164 urban
6 33 m 44 urban
7 18 f 62 rural
8 17 m 68 urban
9 32 f 53 urban
10 24 f 92 urban
11 26 f 54 suburban
12 40 m 88 urban
13 26 f 46 rural
14 21 m 83 suburban
15 29 m 144 rural
16 51 f 30 suburban
17 17 m 47 urban
18 29 m 61 urban
19 92 m 123 urban
20 20 m 76 suburban
21 20 f 57 rural
22 65 m 104 urban
23 26 m 46 urban
24 74 m 113 urban
25 37 f 109 rural
26 21 m 131 suburban
27 13 f 109 urban
28 17 m 59 suburban
29 43 m 112 suburban
30 27 m 114 urban

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