Show the marketing strategy will achieve a competitive advantage for a hospital in the respective marketplace, with examples   [Should include a thorough competitor analysis, by identifying and assessing competitors, their objectives and strategies, strengths, and weaknesses. Create competitive strategies to gain advantage and gain more market share.]  

 

 Undertake Marketing Mix Analysis and Develop Action Plans to deliver strategies for a hospital over the next 3 years. [Appropriate Professional and Academic concepts models, Tools and marketing frameworks should be referenced and applied to the 7 P's of the Marketing Mix to achieve a schedule of actions to be taken.] 

 

The marketing channels which are critical for delivering customer value to achieve the stated performance targets for sales and profit contribution in a hospital [The marketing department performance targets will depend upon other functional areas of the organization, such as marketing logistics and supply chain management. The Marketing Director will need to know these critical linkages to ensure these are managed effectively and adequately resourced.]