1. A critical assessment of the current macro environment and the micro market environment which have a direct impact upon the performance of the marketing function. [Key findings and practical conclusions should be presented in the form of a SWOT Analysis. In addition, key operational constraints which limit marketing performance should be highlighted.] 

2. Undertake Segmentation, Targeting and Positioning analysis for the product or services launched by the firm. [Segmentation, Targeting and Positioning Analysis.] 

 3. Show how your marketing strategy will achieve a competitive advantage for the organization in the respective marketplace. [Should include a thorough competitor analysis, by identifying and assessing competitors, their objectives and strategies, strengths, and weaknesses. Create competitive strategies to gain advantage and gain more market share.]

 4. Undertake Marketing Mix Analysis and Develop Action Plans to deliver strategies over the next 3 years. [Appropriate Professional and Academic concepts models, Tools and marketing frameworks should be referenced and applied to the 7 P's of the Marketing Mix to achieve a schedule of actions to be taken.] 

 5. The marketing channels which are critical for delivering customer value to achieve the stated performance targets for sales and profit contribution