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8. Net 4-You is an Internet Service Provider that charges its 1 million customers $19.95 per month for its service.The company's variable costs are $0.50 per customer per month. In addition, the company spends $0.50 per month per customer, or $6 million annually, on a customer loyalty program designed to retain customers. As a result, the company's monthly customer retention rate was 78.8 percent. Net-4-You has a monthly discount rate of 1RSTTnt