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Shown below is a segmented income statement for Mullett Marinas three main boating service lines: Winter Storage Boat Fuel & Concessions Boat Maintenance Total Sales

Shown below is a segmented income statement for Mullett Marinas three main boating service lines:

Winter Storage Boat Fuel & Concessions Boat Maintenance Total
Sales revenue $4,000,000 $1,000,000 $5,000,000 $10,000,000
Less: Variable expenses 2,000,000 200,000 4,900,000 7,100,000
Contribution margin $2,000,000 $ 800,000 $ 100,000 $2,900,000
Less direct fixed expenses:
Garage/warehouse rent 700,000 55,000 350,000 1,105,000
Supervision 50,000 70,000 150,000 270,000
Equipment depreciation 250,000 75,000 100,000 425,000
Segment margin $1,000,000 $ 600,000 $ (500,000) $1,100,000

Relevant fixed costs associated with this line include 60% of Boat Maintenances garage/warehouse rent and 50% of Boat Maintenances supervision salaries. In addition, assume that dropping the Boat Maintenance service line would reduce sales of the Winter Storage line by 20% and sales of the Boat Fuel & Concessions line by 10%. All other information remains the same.

Required:

1. If the Boat Maintenance service line is dropped, what is the contribution margin for the Boat Fuel & Concessions line? For the Winter Storage line?

Contribution Margin
Winter storage line $
Boat fuel & concessions line $

2. Which alternative (keep or drop the Boat Maintenance line) is now more cost effective and by how much?

Complete the keep or drop analysis to decide between the alternatives.

Keep Drop Differential Amount
Contribution margin $ $ $
Less: Garage/warehouse rent
Supervision
Total relevant benefit (loss) $ $ $

The company is better off by $ if it the Boat Maintenance line.

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