Showrooming: pricing in one store and while still in the store using mobile to purchase online.

Marketplace Fairness Act of $2013--$ specifies how online retailers collect sales tax.

Vendor Flex places Amazon employees at suppliers warehouses to lower shipping costs.

Amazon spent $$14B$ building warehouse bigger & closer to customers.

$100\%$ of new phone purchases are smartphones allowing online shopping.

E$-$commerce, up $13\%$

year, while mobile commerce is growing at twice that rate.

Macro Environment: Social$/$cultural