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ACTIVITY/TASK L. Coca-Cola also sells several 'budget' soft drink brands (in some countries) through the major supermarkets. 2. In recent years, Coke has introduced various flavors of Coke (such as, Vanilla, Cherry) 3. Assume that Coca-Cola is considering entering the snack food market, with a range of chips, popcorn, and pretzels to be marketed under a new brand called Titanic (and using the slogan -"really big on taste"). 4. A fitness center decides to add a 'super-advanced' aerobics class for its very fit customers. 5- Milo (a chocolate milk flavoring brand) used to be simply a powder to add to milk. But now Milo is also an ice cream, a cereal, and a breakfast bar. 6. Burger's Galore is planning to open a chain of toy stores under the name of Toys 'n More'. 7." A successful airline starts a budget priced airline to better compete against price-based competitors. 8. A successful clothing brand, decides to start marketing shoes and various fashion accessories under its own brand. QUESTIONS 1. Start by classifying the above examples into one of the following categories: Line extensions Brand extensions Multi-brands New brands 2. Many firms use product line extensions. Provide three reasons why this approach is reasonably popular. 3. Brand extensions are less common. Highlight two benefits and two risks associated