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Shwapno is the largest grocery chain in Bangladesh with more than 120 outlets all over the country. Due to the pandemic outbreak of Covit-19 all

Shwapno is the largest grocery chain in Bangladesh with more than 120 outlets all over the country. Due to the pandemic outbreak of Covit-19 all over the world affecting more than 200 countries, it also has an impact to various business sectors of Bangladesh. Without any exception, Showpno is also experiencing sales and revenue drop by nearly 75% in last two months. As a result, it has become really challenging to maintain its sales and revenue; and there is no hope the situation will improve innear future. Under the current scenario, discuss the following areas:


1) Consider the value chain of Shwapno in light of Porter’s Value Chain model and evaluate different functional areas that have potentially added value to this organization.

2)Consider different factors that would impact its productivity and suggest few strategies/tactics to ensure higher productivity of Shwapno..

3)What operational initiatives could possibly Shwapno employ under this situation to ensure healthy sales and revenue



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