Siemens: Management Innovation at the Corporate Level

This case study demonstrates how the principles of strategic management apply to Siemens' structured and systematic approach to management innovation and business excellence. It also provides a framework for assessing the effectiveness of the company's corporate management tools and programs. In your final report, please make sure to fully address all the following questions.

Describe how the company structured the top+ program. Who was responsible for oversight and coordination of the business excellence initiatives? How does the management innovation activity at Siemen's facilitate achievement of the company's corporate objectives?

Using a balanced scorecard framework, outline the financial and strategic organizational controls used by Siemens to drive management behavior and firm performance. Are the corporate criteria balanced? Are they yielding desired outcomes for the company?

Conduct a financial analysis using Siemens' financial performance results from 1998 to 2007 to assess the effectiveness or success of the top+ program. What recommendations would you make to improve either the design or implementation of the company's management innovation efforts?