SIFL will face competitors such as Kraft in the United States. What overall posture should SIFL adopt in relation to these strong competitors$$attack$,$ avoid, or cooperate? How might U$.$S$.$ competitors respond to SIFL$$s entry into the market?

To investigate the competitive environment for these products in your country, visit a local grocery store or supermarket. What Indian foods or food products are sold there? Do they appear to be targeted at ethnic communities or at a wider segment? What firms make these products? What insights could your visit give SIFL?