Silkskin Cosmetics is advertising its newest line of eye makeup. Made from all-natural ingredients, the products are hypoallergenic. Silkskin is selling the products in specially designed tubes that make application easier. Which of the following is a core customer value for Silkskin's line of eye makeup?

a.the Silkskin brand

b.the desire for having beautiful eyes

c.the hypoallergenic properties of the products

d.the products' revolutionary packaging

e.the natural ingredients

Clear my choice

Between 2010 and 2015, Lobbyists worked for general social acceptance of legalization of Cannabis. This is an example of relationship management with which microenvironmental actor.

a.suppliers

b.competitors

c.none of the answers

d.publics

e.marketing intermediaries

Loop inc. is a local company that sells juices made from not so good-looking fruits and vegetables to customers in their local market. For example, it will recuperate older bananas and faded spinach from local groceries stores to blend them into juices. Their mission is to limit food waste. It is targeting consumers who want to reduce their carbon footprint, who are seeking for healthy and nutrition food, and cherish the environment. Which segmentation bases is Loop inc. using?

a.Behavioural and geographic

b.Psychographic and behavioural

c.Psychographic and demographic

d.Behavioural and demographic

e.Demographic and geographic

The process of new product development consists of 8 sequential steps. Which step consists of a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company's goals and objectives?

a.Marketing Strategy Development

b.Budget Development

c.Financial Planning

d.Business Analysis

e.Commercialization

Peter, a personal loan officer, is upset because the bank refused to pay him by commission. What can be the most plausible reason behind it?

a.Banks find that type of remuneration too expensive

b.His bank is conservative

c.His bank fears that he would be risking putting bad loans on the bank's books

d.The bank fears that it would encourage individualistic practices

e.Paying by the commission is only practiced by stores selling goods

In 2008, BCP Imports introduced a product known as Silly Bandz to the US market. The product had ashort, temporary period of unusually high sales driven by consumer enthusiasm and immediate productpopularity, but then sales declined very quickly. The PLC sales pattern for Silly Bandz is known as ________________.

a.a style

b.a fashion

c.a normal product life cycle curve

d.a failure

e.a fad

Which is not a valid statement concerning a personal selling strategy?

a.The best approach to close a sale is to cut the price

b.They are human resource extensive

c.It is an excellent tool to create a bond with customers

d.Personal selling can be frustrating because it does not guarantee an immediate reward.

e.Digital salesforce technologies provide new avenues for connecting and engaging customers