SILYA Enterprises was established five years ago. From 2020, its sales have been reducing compared to its major competitors. It has been established that the major cause of the decline in sales compared to its major competitors is ineffective marketing strategies at SILYA Enterprises. You, as a Marketing Consultant, have been engaged by SILYA Enterprises to establish an effective marketing strategy to increase sales at SILYA Enterprises compared to its major competitors. Illustrate clearly how you are going to undertake this role at SILYA Enterprises.