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Simi electronics has been in the business for more than 1 0 years. The company designs and manufacture a wide range of consumer electronics; including
Simi electronics has been in the business for more than years. The company designs and
manufacture a wide range of consumer electronics; including smartphones, tablets and smart home
devices. Despite having a good market share, a good reputation for product quality, the company
has been facing several challenges recently, such as declining sales and increased competition.
a Explain the concept of competitive advantage and strategies that Simi electronics can
implement to gain a competitive edge in the industry. marks
b Simi electronics has recently launched a new line of ecofriendly products. Analyse the
market segmentation and targeting strategies that Simi electronics should employ to
effectively market its new ecofriendly products to the right target market. mar
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