Simon Co. charges an initial franchise fee of $690,000, with $150,000 paid when the agreement is signed and the balance in five annual payments. The present value of the future payments, discounted at 10%, is $409,404. The franchisee has the option to purchase $90,000 of equipment for $72,000. Simon has substantially provided all initial services required and collectability of the payments is reasonably assured. The amount of revenue from franchise fees is a. $150,000. b. $541,404. c. $559,404. d. $690,000.