Simon Company's year-end balance sheets follow. At December 31 2017 2016 2015 Assets $31,800 $ 35,625 62,500 82,500 9,375 255,000 $ 37,800 50,200 54,000 5,000 230,500 Cash Accounts receivable, net Merchandise inventory Prepaid expenses Plant assets, net 89,500 112,500 10,700 278,500 $523,000 $445,000 $ 377,500 Total assets Liabilities and Equity Accounts payable Long-term notes payable secured by mortgages on plant assets Common stock, $10 par value Retained earnings $129,900 $ 75,250 $ 51,250 98,500 101,500 163,500 104,750 83,500 163,500 79,250 163,500 131,100 Total liabilities and equity $523,000 $445,000 $ 377,500 The company's income statements for the years ended December 31, 2017 and 2016, follow. For Year Ended December 31 2016 2017 $673,500 $532,000 Sales $411,225 209,550 12,100 9,525 $345,500 134,980 13,300 8,845 Cost of goods sold Other operating expenses Interest expense Income taxes Total costs and expenses 642,400 502,625 $ 29,375 31,100 Net income $ Earnings per share 1.80 1.90 Evaluate the company's efficiency and profitability by computing the following for 2017 and 2016. (1) Profit margin ratio. Profit Margin Ratio Profit Margin Ratio Choose Numerator: Choose Denominator: / Profit margin ratio - 2017 / 2016 / (2) Total asset turnover. Total Asset Turnover Choose Denominator: Total Asset Turnover Choose Numerator: / Total asset turnover = / 2017 times 2016 / times III (3) Return on total assets. Return On Total Assets /Choose Denominator: Choose Numerator: Return On Total Assets Return on total assets 2017 2016 / %