Simple Break Even Simple Break Even Category Average Order Net Merchandise Sales Amount $0.00 Returns, Cancellations or Bad Debt Cost of Goods Sold % Fulfillment Cost Per Order: Advertising Cost Per Reach 0.00% $0.00 0.00% $0.00 $0.00 Break Even Response % #DIV/O! Break Even $ per Name #DIV/0! Note: Enter items in BOLD ONLY Page 1 Profitability by Campaign % OF Category Amount Net Sales Net Sales Gross Sales Returns, Cancellations, Bad Debt Cost of Goods Average Order Fulfillment Cost per Order SSSSSS $ $ $ #DIV/0! 0.00% 100.00% $ 0.00% $ $ Total Fulfillment #DIV/0! Design of Advertising (fixed) Advertising Printing or Placement (variable) SASA $ $ Contribution to Overhead & Profit #DIV/0! #DIV/0! - #DIV/0! #DIV/O! #DIV/0! P and L Format Lifetime Value Page < 3 of 3 ZOOM + Lifetime Value Category Entry Column Results Column Entry Column Results Column Entry Column Results Column Cost to reach a prospect $ $ $ Average response 0.00% 0.00% 0.00% Advertising Cost to aquire a customer #DIV/0! #DIV/0! #DIV/0! Average Initial Order $ $ $ Average Initial COGS% Initial Fulfillment Cost 0.00% $0.00 0.00% $0.00 0.00% $0.00 Profit on initial sale $0.00 $0.00 $0.00 Initial investment per customer #DIV/0! #DIV/0! #DIV/0! Cost to reach a customer $ $ $ Number of customer contacts/year 0.0 Annual marketing cost $ 0.0 $ 0.0 $ Response Rate Per Contact Per Year Per Contact Per Year Per Contact Per Year Year One Year Two 0.00% 0 0.00% 0.00% 0 0.00% 0 0.00% 0 0.00% 0 Year Three 0.00% 0 0.00% 0 0.00% 0 Average Repeat Order $ $ $ Avg Repeat COGS% 0% 0% 0% Repeat Order Fulfillment Cost $0.00 $0.00 $0.00 Profit per Customer Per Year Year One Year Two Year Three Time Value of Money and Risk Factor Discount Future Value of Profit per Customer Per Year $ $ $ 0.00% 0.00% Year One Year Two Year Three 3 Year Lifetime Value Note: Enter data in Entry Column ONLY $ $ $ 0.00% $ $ $ $ $ $ $ $ $ #DIV/0! #DIV/0! $ $ $ #DIV/0!