Simply Rock Cafe Simply Rock Cafe is located in a western suburb of Mumbai, India and is known for its great food and entertainment. Social media reviews of Simply Rock Cafe include positive comments about the "live music, beautiful ambience, varied menu, and courteous staff with excellent service", which have helped to attract many local customers and overseas tourists visiting Mumbai. The menu at Simply Rock Cafe includes a wide range of food and drinks. The walls are covered with authentic musical instruments played by music legends from around the world. The wall displays are a tourist attraction in their own right. Visitors can also buy customized souvenirs and merchandise, including mugs, pint glasses and t-shirts. Bookings can be made by telephone or online, using a mobile phone app or on the company's website. Special offers are also provided during Happy Hour periods throughout the week. The cafe has recently introduced a delivery service to local customers, including nearby businesses. The staff have many opportunities for training and development. (a) Identify any two elements of the extended marketing mix. [2 marks] (b) Outline why people are considered important as part of the marketing mix at Simply Rock Cafe. [2 marks] . ... (c) Explain why physical evidence is an important aspect in the marketing of services. [2 marks] . ... (d) Analyse how cultural differences affect employee-customer relationship at Simply Rock Cafe. (6 marks] .. ... .. ... (e) Examine the importance of process in the marketing of services at Simply Rock Cafe. [6 marks]