simply shorten and combine: simply rewrite: To mitigate the risk of customer resistance or apathy, Keystone can adopt a targeted and personalized approach to customer education and engagement, tailoring messaging and activities to the specific interests and preferences of different customer segments. By leveraging customer data and insights, Keystone can identify key influencers or opinion leaders within its customer base who can help champion sustainability initiatives and mobilize support from their peers. Additionally, Keystone can utilize a variety of communication channels and formats, such as social media, newsletters, workshops, and community events, to reach customers at different touchpoints and foster ongoing dialogue and interaction