Simpson Corporation is trying to upgrade their hardware and software but due to a downturn in the economy they have a limited budget. However, with many new companies entering their industry they need to find a way to beat the competition and keep their loyal customers. Simpson Corporation also wants to be able to attract new customers so they need to advertise but because of the new competition they are finding it difficult to decide what prices to charge and how much to spend on advertising. The owner realizes she needs help from someone with business experience. You are a business expert and knowledge worker and you have studied Busi 237. Using the terms and concepts from your textbook explain what Simpson Corporation needs to do to fix their problems.