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Simulated test marketing refers to a. actual testing in the marketing place b. testing products in a lab (or field) setting and then use mathematical
Simulated test marketing refers to a. actual testing in the marketing place b. testing products in a lab (or field) setting and then use mathematical models to forecast the sales of a new product c. a
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Project Management The Managerial Process
Authors: Erik Larson, Clifford Gray
6th edition
1259186407, 978-0078096594, 78096596, 978-1259186400
