Simulation Period 0 Decision Reasoning Home Price $104.99 We were unaware of competitions prices so we began with a high price. Advertising $1,750,000 Advertising to the Home Market is very important Consumer Promotions $1,000,000 Our customer promotion was unbeneficially high, so we lowered it to under the diminishing returns level. Sales People 6 The Home Market does not respond well to sales people. Dealer Promotions $600,000 Dealer promotion is less effective in the Home Market, so we left it low Domestic Price $84.99 This was a good price, because it was relatively low compared to competitors. Advertising $1,300,000 The Domestic Market does not respond too highly to advertising Consumer Promotions $800,000 Same as previous period because a profit was made. Sales People 9 A large number of people respond well to sales people in the Domestic Market. Dealer Promotions $700,000 High in order to attract more customers. Foreign Price N/A N/A Advertising N/A N/A Consumer Promotions N/A N/A Sales People N/A N/A Dealer Promotions N/A N/A Product Development $1,750,000 We wanted to have the best product on the market. Contractor Bid N/A N/A Return on sales: - 6% Revenue: $19,172,000 Gross Margin: $11,252,000 Net Profit: $(1,218,000) 4 Period 1 Decision Reasoning Home Price $90.99 After purchasing company research, we found out our Home price was too high relative to competitors. Advertising $2,000,000 Advertising to the Home Market is very important, so we went for the maximum amount of advertising. Consumer Promotions $750,000 We lowered consumer promotion in order to increase advertising. Sales People 4 The Home Market does not respond well to sales people. Dealer Promotions $500,000 Dealer promotion is less effective in the Home Market, so we continued our theory of low costs. Domestic Price $82.99 Lowered price in order to remain the most competitively priced sneaker. Advertising $1,300,000 Same as last decision. Consumer Promotions $1,000,000 Increased because customers responded well to these promotions. Sales People 10 A large number of people respond well to sales people in the Domestic Market. Dealer Promotions $900,000 High in order to attract more customers. We wanted to gain more customers from the Domestic Market because there are more available customers. Foreign Price N/A N/A Advertising N/A N/A Consumer Promotions N/A N/A Sales People N/A N/A Dealer Promotions N/A N/A Product Development $2,000,000.00 We wanted to have the best product on the market; so we increased to the maximum amout. Contractor Bid N/A N/A Return on sales: 12% Revenue: $17,343,584 Gross Margin: $11,236,919 Net Profit: $2,096,919 5 Period 2 Decision Reasoning Home Price $82.99 After purchasing company research, we found out our Home price was too high relative to competitors. Advertising $1,500,000 We found advertising to be less effective than previously thought. Consumer Promotions $1,000,000 We increased CP because we thought this would boost sales. Sales People 4 Same as previous. Dealer Promotions $500,000 Dealer promotion is less effective in the Home Market, so we continued our theory of low costs. Domestic Price $78.99 Lowered price in order to remain the most competitively priced sneaker. Advertising $1,200,000 Same as last decision. Consumer Promotions $1,300,000 Decreased slightly because the brand is beginning to become well known. Sales People 10 Same as previous. Dealer Promotions $900,000 High in order to attract more customers. We wanted to gain more customers from the Domestic Market because there are more available customers. Foreign Price N/A N/A Advertising N/A N/A Consumer Promotions N/A N/A Sales People N/A N/A Dealer Promotions N/A N/A Product Development $2,000,000 We wanted to have the best product on the market. Contractor Bid $75.00 One group member said low contract bids can negatively impact profits. Return on sales: 21% Revenue: $20,851,488 Gross Margin: $14,184,735 Net Profit: $4,534,735 6 Period 3 Decision Reasoning Home Price $82.99 After purchasing company research, we found out our Home price was good relative to competitors. Advertising $1,500,000 Same as previous Consumer Promotions $1,000,000 Same as previous Sales People 4 Same as previous. Dealer Promotions $500,000 Dealer promotion is less effective in the Home Market, so we continued our theory of low costs. Domestic Price $78.99 Lowered price in order to remain the most competitively priced sneaker. Advertising $1,200,000 Same as previous. Consumer Promotions $1,300,000 Same as previous. Sales People 8 Decreased in order to cut overall costs. Dealer Promotions $900,000 High in order to attract more customers. We wanted to gain more customers from the Domestic Market because there are more available customers. Foreign Price $86.99 We just entered the foreign market. Foreign consumers do not care about high prices. Advertising $1,200,000 We just entered the foreign market. Advertising is relatively ineffective. Consumer Promotions $800,000 We just entered the foreign market. Sales People 10 We just entered the foreign market. Sales people are effective. Dealer Promotions 1,000,000 We just entered the foreign market. Dealer promotion is effective. Product Development $2,000,000 We wanted to have the best product on the market. Contractor Bid $50.00 Decreased in order to have a better chance at receiving a bid while still remaining profitable. Return on sales: 38% Revenue: $28,985,462 Gross Margin: $20,576,010 Net Profit: $10,986,010 7 Period 4 Decision Reasoning Home Price $79.99 Lowered price in order to remain the most competitively priced sneaker Advertising $1,700,000 Slight increase in order to boost sales. Consumer Promotions $1,000,000 Same as previous Sales People 4 Same as previous. Dealer Promotions $500,000 Dealer promotion is less effective in the Home Market, so we continued our theory of low costs. Domestic Price $76.99 Lowered price in order to remain the most competitively priced sneaker. Advertising $1,200,000 Same as previous. Consumer Promotions $1,400,000 Slight increase in order to boost sales. Sales People 8 Same as previous. Dealer Promotions $1,000,000 High in order to attract more customers. We wanted to gain more customers from the Domestic Market because there are more available customers. Foreign Price $87.99 We increased the price because foreign consumers do not care about high prices. Advertising $1,400,000 We thought increasing advertising would create more shoe sales. Consumer Promotions $1,000,000 We though the foreign customers would respond better to more customer promotion. Sales People 10 Same as previous. Dealer Promotions 1,000,000 Same as previous; Dealer promotion is effective. Product Development $2,000,000 We wanted to have the best product on the market. Contractor Bid $35.00 Decreased in order to have a better chance at receiving a bid while still remaining profitable. Return on sales: 34% Revenue: $34,041,748 Gross Margin: $25,533,461 Net Profit: $11,563,461 8 Period 5 Decision Reasoning Home Price $81.99 Increased price because we wanted to create higher profit, and our product was of higher quality than competitors. Advertising $2,000,000 Slight increase in order to boost sales. Consumer Promotions $900,000 Decreased in order to increase advertising. Sales People 2 Decreased in order to increase advertising. Dealer Promotions $300,000 Dealer promotion is less effective in the Home Market, so we continued our theory of low costs. Domestic Price $75.99 Lowered price in order to remain the most competitively priced sneaker. Advertising $1,200,000 Same as previous. Consumer Promotions $1,000,000 Decreased to reflect sales. Sales People 8 Same as previous. Dealer Promotions $1,000,000 High in order to attract more customers. We wanted to gain more customers from the Domestic Market because there are more available customers. Foreign Price $92.99 We increased the price because foreign consumers do not care about high prices. Advertising $1,000,000 Advertising was proven to be ineffective. Consumer Promotions $1,000,000 Same as previous. Sales People 10 Same as previous. Dealer Promotions 1,000,000 Same as previous; Dealer promotion is effective. Product Development $2,000,000 We wanted to have the best product on the market. Contractor Bid $20.00 Decreased in order to have a better chance at receiving a bid while still remaining profitable. Return on sales: 39% Revenue: $37,487,618 Gross Margin: $28,944,610 Net Profit: $14,934,610

please make 5 graph from this picture for any market home or domastic .

Plot your company's sales response functions for the variable in the graphs below. You should prepare graphs for each region in which you are operating. Unit Sales (thousands) 200 180 160 140 120 100 80 60 40 Unit Sales (thousands) 200 180 160 140 120 100 80 60 40 20 20 0 0 $0 $500 $1,000 $1,500 $2,000 Consumer Advertising (thousands) $0 $200 $400 $600 $800 $1,000 Consumer Sales Promotion (thousands) Unit Sales (thousands) Unit Sales (thousands) 0 1 2 3 4 5 6 7 8 9 10 Number of Salesi eople so $200 $400 $600 $800 $1,000 Dealer Sales Promotion (thousands) Unit Sales (thousands) SO 925 SO $100 Plot your company's sales response functions for the variable in the graphs below. You should prepare graphs for each region in which you are operating. Unit Sales (thousands) 200 180 160 140 120 100 80 60 40 Unit Sales (thousands) 200 180 160 140 120 100 80 60 40 20 20 0 0 $0 $500 $1,000 $1,500 $2,000 Consumer Advertising (thousands) $0 $200 $400 $600 $800 $1,000 Consumer Sales Promotion (thousands) Unit Sales (thousands) Unit Sales (thousands) 0 1 2 3 4 5 6 7 8 9 10 Number of Salesi eople so $200 $400 $600 $800 $1,000 Dealer Sales Promotion (thousands) Unit Sales (thousands) SO 925 SO $100