Since Apple and Samsung are in the same market can you identify which firms is performing better than the other? Why is it important for both firms to be innovative and to meet consumer demand and expectations at a global level? Due to financial setbacks incurred during 2020 do you believe both firms are performing well especially Apple with the announcement of the Apple iPhone 13 being released soon? Can you explain the need for current ratios to be applied to both firms because of uncertainties in the United States as well as uncertainties at a global economy?