1. Since launching their first Flagship store in Accra in 2007, Shoprite have opened another 4 stores across Accra, employing more than 600 people across the capital. Due to the dominant noncontractual transactions of Shoprite, Prof. S A Zinn director of Shoprite Holdings have tasked you to make a robust analysis on the customer data below in order to predict whether these four buyers are likely to transact in the month of December, 2018.

Buyer A purchased 5 times between month 1 and month 7

Buyer B purchased 3 times between month 1 and month 7

Buyer C purchased 4 times between month 1 and month 7

Buyer D purchased 2 times between month 1 and month 7

1. Compute the P(Active) for each of the four buyers in the 12th month of activity (Answers should be in four decimal place).
2. Do a robust analysis on the buyers P(Active) outcomes and suggest a game plan for Shoprite as they seek to increase sales.
3. Discuss the importance of the P(Active) to Shoprite.
4. Discuss one of the flaws of the P(Active) metric.