Since research has shown that non-financial assets explain a bigger part of a firms value, the ____________ is most useful as a control technique because it combines both (1) financial measures that tell the results of actions already taken and (2) operational measures on customer satisfaction, internal processes, and the corporations innovation and improvement activities.

a.		Balanced Scorecard
b.		Boston Consulting Group Matrix
c.		Benchmarking
d.		Activities Based Costing