Since the 2020 pandemic about 63% of the 330 million Americans live from paycheck to paycheck. Prior to the pandemic about 44% of Americans were living paycheck to paycheck. What does this change suggest? Marketers should target the wealthier Americans for most non-staple food items. More Americans are financially stressed due to the effects from the pandemic. The pandemic's impact on American consumers will likely be very short term. Less than 50 million Americans are living paycheck to paycheck