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Since the first mid-term exam, we have studied each of the four Ps of marketing (product, price, place [channels], and promotion [communication]). We knew that

Since the first mid-term exam, we have studied each of the four Ps of marketing (product, price, place [channels], and promotion [communication]). We knew that all of the marketing elements must be consistent so customers are not confused.If you were in a job interview and your potential boss asked you to propose a marketing plan for the bottom of the product line for a TV entertainment system targeting households with incomes of $40,000 and below, what would that marketing plan be?Be sure to include all elements of PRICE, PRODUCT, PLACE, and PROMOTION.

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