Since we are in the marketing section of the course (Chapters 13 & 14), we will focus on Marketing for this exercise. As you know, the marketing strategy of any product consists of the marketing mix elements (or otherwise called the 4 P's). When marketing a product the same type of product can be marketed very differently.

For this exercise, let's take two brands of chocolate candy, Hershey chocolate and Godiva chocolates.

• Describe in detail the marketing strategy for both brands (be sure to itemize the 4P's for both brands).
• In conclusion what can be said about the marketing of these chocolates?
• After posting, be sure to review the posts of others; this should enhance your thinking about the concept of marketing.
• Identify and explain the components of the Promotion Mix