The marketing team of Tasty Treat Sweets wants to find out more about their consumers$$ attitudes and beliefs around their products. Why would they use qualitative research to answer this research problem?

Group of answer choices

a$)$ Qualitative research is conclusive

b$)$ Qualitative research is explorative in nature

c$)$ Qualitative research collects numerical information

d$)$ The research is highly reliable and can be replicated