Singapore Airlines' marketing drive aimed to keep its image as a premium airline alive

in the minds of consumers, especially since there were no opportunities for flying

during the Covid-19 restrictions. Apply these four purposeful questions in relation to

Singapore Airlines' marketing strategy for their restaurant A..0@Changi:

a. Where are we now? (6)

b. Where do we want to be? (6)

c. How do we get there? (6)

d. How can we ensure arrival? (6)