(SINGAPORE) BMW is one of the world's best known High-performance cars (HPCs) manufacturers. Developing new cars is a costly, uncertain and complex process. This company would need to consider which parts of the vertical chain to outsource and which to conduct inhouse. Using the theory of the optimal boundary of the firm, discuss BMW's make-or-buy decision for developing and producing a HPC. What stages of the vertical chain should BMW consider conducting inhouse, and which should be outsourced? reasons for findings