'Singapore Noodles' is a popular mid-priced noodles bar with three outlets in Singapore. Their customers can dine at these outlets or order for home delivery. For the past three years, the business has been operating successfully, and now management plans to grow the business. They would like to add new items to their menu that Singaporean customers prefer. When selecting new items, the owners want to offer items that other noodle chains, such as Mak's Noodle, do not serve, such as a 'breakfast noodles' range. The management team have conducted some initial market research and know that most of their existing customers are young and 'tech-savvy', who value convenience, quality products and are generally open to trying new things.

Outline and discuss the key steps involved in developing a digital and social-media marketing plan for 'Singapore Noodles'. Additionally, propose two (2) digital marketing campaigns - one organic campaign and one paid campaign - to support the proposed expansion. Include one SMART-based objective for each campaign that the campaign will aim to achieve.