sir just make presentation of my business plan which is girls hostel in pakistan....All detail is attached below......

A. Research and Analysis

1)Target market (customers) identified

2)Market size and trend

3)Competitions

4)Estimated market share

B. Marketing plan

1)Market strategy -Sales and distribution

2)Pricing policy

3)Advertising and promotions plan

Section III: -

Marketing

A. Research and Analysis

Marketing research involves a systematic collection, compiling, and analysis of quantitative as well as qualitative data on matter pertaining to marketing products and services. The objectives are identified as well as assess the approach through which changing elements of the marketing mix affects the behaviors of the customers. We will divide the market research and analysis in the following:

Target market (customers) identified

Target market is the group of potential customers for which the business want to sell its products and services. We have identified our potential customers as students and specifically girls. This has been arrived at by considering our current customer base. We will also gather information about our competitors and more importantly analyze our products and services which is provision of girls' hostels. We will mine data on our potential customers through surveys and questionnaires of the surrounding girls' schools. This will happen through consideration of psychographics of our potential customers. Psychographic will allow as examine the group in terms of age, financial position and preferences. This in itself will allow as evaluating our decisions and pointing out additional resources that would be required for the success of the project.

2. Market Size and Trends

Market size is cumbersome to estimate while starting a business project. However, we will derive our figures from the survey of potential customers or our customer segment. to easily determine our market size, we will start by defining our target customers, estimate their numbers, and determine market penetration rate. This will allow us to calculate potential market size in terms of volume and value and hence apply the market-size data in facilitation of our girls hostel project.

Market trends can be referred as the up and down movements of a market with a specific period of time. Therefore, we shall analyze the trends in hostels business to identify changes that are taking place in terms of technology, structures and design. This is essential in determining the potential value addition.

3. Competition

Competition is market share rivalry among companies providing similar products and services to achieve profit, revenue and market growth. Assessing the competition will motivate our company to increase service provision by utilizing the four major components of marketing mix which are product, place, promotion, and price. Understanding our competition will be critical step to design a successful marketing strategy. This will allow us to identify our strengths and weaknesses, as well as threats and opportunities. That way, we will be able to create a competitive advantage through favorable prices and value addition and hence ensure business survival.

4. Estimated market

Estimated market share is the approximated sales, which is represented in the form of a percentage of the overall total revenues in the industry. In this case, it is the percentage share of the revenue this business will acquire from all the girls' hostels in Pakistan.

B. Marketing plan

A marketing plan is a report formulated stating the marketing strategies to be used in a particular year, quarter and month. It will include an overview of the girls' hostel marketing and advertising goals.

1. Marketing strategy

Marketing strategy in sales and distribution is the overall game plan that the girls' hostel will adopt in reaching the prospectus customers and converting to them to active consumers of the services.

2. Pricing policy

The pricing policy is a framework that the girl's hostel will use to set the prices of the services, which is based on the demand, costs involved, value and competition in the market.

3. Advertising and promotions plans

Advertising and promotions plans are the reviews of each marketing strategy to ensure it matches with the overall marketing goals to ensure effectiveness. This plan will include the target audience of the services, the features and benefits conveyed, and the method, media to be used to reach them.

Other Important information about my business plan

(1)Problem statement

There is no enough hostels at Pakistan for girls and also the few available they don't offer transport services to and from the different institutions and school where this children get educated and this project will solve both problem of accommodation and means of transport to students to and from various schools.

(2) Rationale/Justification

It's through an intensive market research that we have come with this idea. The business will pick because there are limited accommodation services and means of transport.

(3}Beneficiaries /Target group

This project is targeting school girls who get education from Pakistan schools.

The beneficiaries will be teenagers who are willing and will able to work with us at this project.

(4)Project results

The price of the services will be affordable. This will make the students feel happy and satisfied.

(5)Inputs

There will be department of customer care who will be receiving call and allocate the student to the vacant room and give date for admission, there will be finance department that will be dealing will the money, There will be department of marketing which will help to advertise the business and lastly will be service department which consist of drivers who will be doing the transport services, also the workers who will be cleaning the hostel and cooking and providing meals to our students.

(6)Implementation strategy

One of the important strategy will be online marketing to make this business widely known.

(7) Implementation organization

-Organization structure

The top most will be manager there will be five accountant , five marketers , two front office and customer care, cooking and cleaning workers will be forty and lastly will be ten drivers.

-Project scheduling

The business will be operating for twelve hours.

-Project cost benefits

The current assets will include stocks which are hostels, buses, cash in hands, cash at bank and repaid expense.

-Monitoring and evaluation

In every department there will be a supervisor who will be giving order and inspecting how work is done.

-Sustainability of the project

The following will help the business to sustain for long they include;

-Getting ideas from outside people

-listening to the our students complain

-Monitoring and evaluating the project.

-Appendices

After ever span of six month there will be an open of five new hostels. so that in the next coming five years we will be able to have branches at all cities and also have help all youths in all cities across our country.