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Sir Richard branon the founder of virgin Atlantic airline , argues that : for our company's competitive strategy to succeed in delivering favorable performance and
Sir Richard branon the founder of virgin Atlantic airline , argues that : for our company's competitive strategy to succeed in delivering favorable performance and the intended competitive edge over rivals , it has to be well matched to its internal situation and underpinned by an appropriate set of recourses , know- how , and competitive capabilities .
required : do you agree or disagree with founder statement ? explain your answer ? example ?
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