Sirakaya and Woodside (2005) recognise that a tourism purchase is different from other purchases with there being several distinct features. Which of the following is NOT one of those distinct features?

a.

The purchase is low risk

b.

The purchase represents a major outlay of resources

c.

The choice takes time and effort

d.

Technology makes it possible to co-create the product with the supplier

e.

The consumer is highly motivated

Frechtling (2001) identified several reasons why tourism demand forecasting is important. Which of the following is NOTone of those key reasons?

a.

The tourism product comprises a range of complimentary providers

b.

The tourism product requires a large investment in fixed costs

c.

The tourism product is susceptible to fluctuating staffing levels

d.

The industry's volatility and exposure to rapid and unexpected change

e.

The tourism product is perishable

There is a wide variety of methods available for forecasting tourism demand. Which of the following is NOT one of the key factors determining the choice of method?

a.

Cost

b.

Availability of information

c.

Staffing levels

d.

Purpose

e.

Level of accuracy

To be successful, market segments must have several key features. Which of the following is NOT one of those features?

a.

Durable

b.

Expandable

c.

Measurable

d.

Competitive

e.

Substantial

Tourism products are complex and multifaceted and, as a result, there are only a few ways of looking at this type of product. Which of the following is NOT one of the ways to look at tourism products?

a.

As a series of stages

b.

As a business transaction between service provider and consumer

c.

As a destination amalgam

d.

As an experience

e.

As a bundle of tangible and intangible elements

Tactical approaches can be clearly seen in the windows of travel agents and on airline websites where prices are reduced to offload excess capacity close to the date of departure. Which of the following is NOT one of those strategic approaches to pricing?

a.

Skimming

b.

Forward

c.

Penetration

d.

Backward

e.

Rate of return