Sisodia, R., Wolfe, D., & Sheth, J. (2014). Firms of endearment: How world-class companies profit from passion and purpose ISBN: 978-0-13-338259-4

1. What makes the SAS company unique? 2. Identify and define the 4 SAS Pillars 3. How do the authors describe corporate culture? 4. How do the authors describe organizational energy? 5. What do FOE leaders say their most valuable company assets are? 6. What does it mean for a company to have a broader purpose? 7. How do the authors describe servant leadership? 8. How do the authors describe emotionally intelligent leadership? 9. List each of the FOE Cultural Characteristics, and for each one, in a single sentence state how you could, as a leader, embody each value for your current or a future company.