SITTPPD008 Develop tourism products Exercise 2

You will be assessed through a combination of:

• Observation of your practical abilities in developing and establishing the new tour that was identified in draft form in Exercise 1.
• Written submissions you provide to your Trainer.

Please read the requirements for the exercise as set out in the Exercise Checklist (below) to see exactly what your trainer will be looking for.

For this Exercise you are required to demonstrate that you can:

• Create a price structure for the new tour.
• Complete and share a Product Development Plan for the new tour.
• Answer the questions that follow the Exercise Checklist.

Criteria for success

The decision-making rules that will be followed are:

• Learners must complete all parts of the Exercise in a way that demonstrates understanding of the key topics being addressed.
• Where a Learner does not complete an Exercise requirement, they will be provided an opportunity to repeat that aspect of the Exercise, at a later date.

EXERCISE TOUR :

Adventure outback tour

9 Day Darwin to Melbourne Express

Watch Australia's landscape drastically change on this express journey!

This trip will get you all the way from Darwin to Melbourne express while experiencing some of Australia's most iconic locations.

Hop on an overnight bus from Darwin to Alice Springs where you can begin your outback adventure. Explore Uluru, Kata Tjuta and Kings Canyon before heading south to Adelaide on an overnight bus.

Finally enjoy hiking in the Grampians National Park before experiencing one of the top ten drives in the world - the Great Ocean Road. From there it's into Melbourne where your journey comes to an end.

Includes:

• Overnight bus from Darwin to Alice Springs with Greyhound
• 2 nights accommodation in Alice Springs
• 3 days 2 nights Red Centre tour
• Overnight bus from Alice Springs to Adelaide with Greyhound
• 1 nights accommodation in Adelaide
• 2 day s1 night Great Ocean Road and Grampians tour from Adelaide to Melbourne
• Meals as indicated in itinerary (3 lunches, 3 breakfasts and 3 dinners)
• 4nights in dorm, 2nights swag camping and 2nights on an overnight bus

Feature:

• Explore Uluru, Kata Tjuta and Kings Canyon
• Visit the Rock!
• Watch Australia's landscape change
• Explore the Great Ocean Road and Grampians

Itinerary:

Day 1 - Darwin to Alice Springs

Today you board an overnight bus at 11:40am and begin the journey to Alice Springs

Day 2 - Alice Springs

Arrive at Alice Springs at approximately 9:15am, check-in to your accommodation and the rest of your day is free to explore or just relax by the pool.

Day 3 -Kings Canyon (Lunch, Dinner)

You will be picked up from your accommodation in Alice Springs at 5:30am, first destination Kings Canyon. Enjoy a guided 3 hour hike through the sandstone domes of the Lost City. Visit the many Amphitheatres, North & South Walls and the beautiful Garden of Eden. Next stop, Curtin Springs where we have a quick wash and toilet stop before setting up our bush camp. Your guide will prepare a healthy camp-oven dinner. Relax around the fire then curl up in your cozy swag under a million stars.

Day 4-Kata Tjuta & Uluru Sunset (Breakfast, Lunch, Dinner)

We leave the bush camp at sunrise and head to the Ayers Rock Campground for a quick shower and toilet stop. Feel the spiritual significance on your guided walk through to the Valley of the Winds at Kata Tjuta. Be shown bush tucker along the hike before heading to the Aboriginal Cultural Centrein the afternoon where you can listen to tales from the 'Tjukurpa'Dreamtime. We spend the evening enjoying dinner at the spectacular sunset over Uluru.Witness the awesome sight of Uluru changing colour. We spend this night at the Ayers Rock Campground with toilets and showers.

Day 5-Uluru Sunrise (Breakfast,Lunch)

We leave Ayers Rock Campground before sunrise before taking in a memorable Uluru sunrise over the world's largest rock. You then have time to complete an Uluru Base Walk around Uluru. You will see beautiful sites such as the Mala Walk, Mutijulu Waterhole and Aboriginal cave paintings. After lunch we will make our way back to Alice Springs and you can share your photos on the bus with new made friends and then spend one night at a hostel in Alice Springs.

Day 6 - Alice Springs to Adelaide

Today you begin your journey to Adelaide hopping on the overnight bus at 10:30am.

Day 7- Adelaide

Arrive in Adelaide and check into your accommodation, the rest of the day is free to explore Adelaide as you please.

Day 8- Adelaide to the Grampians National Park (Dinner)

Murray River-Start the day driving through the Adelaide Hills and cross Australia's longest river.

Horsham-Look around the township of Horsham and grab a bite to eat for lunch.

MacKenzie Falls-Take a walk to the base of these mighty falls as the water cascades down the Mackenzie River.

The Balconies-Stroll through the bush to theiconic Grampians rock formation also known as the 'Jaws of Death'.

Boroka Lookout-Experience the breathtaking mountain views as they tower over the Wimmera plains of western Victoria.

Brambuk Aboriginal CulturalCentre-Learn the culture and history of the local Djab Wurrung and Jardwadjali of 'Gariwerd'.

Halls Gap-Spend the night in the beautiful Halls Gap, the heart of the Grampians National Park. Spot kangaroo's and enjoy a delicious dinner.

Day 9- Great Ocean Road to Melbourne (Breakfast)

Tower Hill -Visit a 30 000 year old extinct volcano.

Bay Of Martyrs -Start the Great Ocean Road off with a bang as you gaze into a bay full of limestone islands. Your first taste of the wonders to come.

London Bridge-London Bridge has fallen down... but it is still a stunning photo opportunity witha great story.

Frequently Asked Questions

What sort of camping is done on this trip?

Swag camping is provided on the Adelaide to Alice Springs section of the trip. A swag is a kind of bag that you can sleep in. It has a mattress and pillow inside and you can roll it up for storage. It has a flap you can put over your head for total cover but most people choose to fall asleep staring at the night sky!

Do I need a sleeping bag?

You will definitely want a sleeping bag in winter as it can get quite cold at night, especially the further south you are and in the Red Centre, around Uluru, Kata Tjuta and Kings Canyon. In summer it is advisable as it can still be cool at night. We advise to bring along your own sleeping bag, otherwise you can hire one for $20 on the red centre tour section of the trip.

Will I be in the same group the whole trip?

No, this package is a combination of different tours put together and made into one convenient itinerary so that you get the best value trip and see as much as you can! This way you'll get to make as many friends as you can on your travels.

I've heard the flies are bad in summer. Is this true?

In the warmer months there can definitely be a lot of flies while travelling through the outback. It is advisable to bring a fly net in the warmer months.

What clothes do I need?

In summer the temperatures can be extremely hot when travelling through the outback. A shirt and shorts is all that is needed during these months though we recommend a light long sleeved top and light long pants (zip off) to minimise your exposure to the sun. It can still get cool at night and in the morning so you will want a jumper as well.

Definitely bring swimmers as there will be opportunities to swim at some locations. Sunglasses, as well as sunscreen SPF 30+ or better, are also a necessity no matter what time of year.

During winter the temperatures can be mild during the day but cold at night and in the morning when travelling through the centre of Australia. You will want a mixture of warm and cool clothes for this time of year. Long pants, a good jumper, a beanie, gloves and warm socks are recommended for use at night and in the morning. Further north near Darwin the temperature will not be so cold.

At all times of the year you will need a hat, preferably wide brimmed.

Other information:

*$25 National Park fee is paid on board Red Centre tour

What to bring:

• Hat
• Sunscreen
• Walking shoes
• Insect repellent
• Water bottle
• Swimming gear
• A sense of adventure!

We advise to bring along your own sleeping bag, otherwise you can hire one for $20 on the Red Centre tour section of the trip.

Please help me to complete below:

A)Create a price structure for the new tour!

1.Produce a final version of the tour that you have developed in Exercise 1

2.Identify three (3) distribution and marketing networks

3.Identify any payable commission in the distribution network

4.What is the net price of the product (tour)?

5.Identify all costs attributed to the product, such as:

a.Capital costs

b.Fixed costs

c.Human Resources costs

d.Insurances

e.Licensing and permit fees

f.Marketing costs

g.Operating costs

h.Supply costs

i.Variable costs

6.Early bird rates?

7.Group rates?

8.Children discounts?

9.Loyalty Program members?

10.Estimated profit of new product (within the next 12 months)?

B)Complete a Product Development Plan (PDP) for the new tour:

(You can create your own template or just use a MSWord document!)

1.Identify and describe the product in detail!

2.Describe all steps necessary to develop this product!

3.Provide Action Plan with timelines, including role and responsibilities of staff!

4.Provide internal and external communication plan!

5.Explain on how you are going to market the new tour?

6.How can you make sure that your new tour is a quality product?

7.Provide an estimate Return on Investment (ROI)!

8.How can you measure the success of the new tour?

9.Prepared an email for distribution to Righteous Tours' staff advising them of the PDP and its implementation!

10.Prepared an email for distribution to one (1) supplier, provider, carrier or destination advising them of the PDP and their role in its implementation!