Situation: A college is determining which projects to pursue in $2024.$

You have been asked to evaluate and make a recommendation to senior management.

The strategic goals for the college $($in order of priority$)$ are to:

$1)$ Help more students get jobs $(50\%$ Importance$)$

$2)$ Improve student satisfaction scores $(30\%$ Importance$)$

$3)$ Increase enrolment to the college $(20\%$ Importance$)$

The various projects being considered include:

Projects

Investment

Net Cash Flow$/$year

A$)$ Implement Mandatory Electronic Textbooks

$$500,000$

$$300,000$

B$)$ Expanded Field$-$Based Learning Opportunities

$$100,000$

$$50,000$

C$)$ High$-$School Mentorship $($Match each prospective H$.$S$.$ student to a college student to answer questions$)$

$$50,000$

$$20,000$

D$)$ Build an improved student lounge

$$500,000$

$$100,000$

Question $1$: What project would you recommend pursuing based on a Payback Period Analysis?

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Question $2$: What project would you recommend pursuing based on a Weighted Factor Scoring Model Analysis?

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