Situation Analysis (5 Marks): Which facts or elements will be important to your recommendation? Do not let this section dominate your presentation. SWOT Analysis (10 Marks): Develop a SWOT to set out the strengths, weaknesses, opportunities, and threats. Lifecycle (10 Marks): Identify the lifecycle stages. Then plot the product you have selected and the type of ll products in the category on the lifecycle diagram. Segmentation (10 Marks): Create a segmentation grid for the product you selected. Recommendation (10 Marks): What do you believe is the strategic direction for the product you selected? Outline your recommendation for a general strategic direction. This is not the objectives or strategies they will come later. Rationale (5 Marks): Why do you believe your recommendation is correct? Support your recommendation with three separate rationales. Positioning Statement (10 Marks): Write a positioning statement for your product to support your recommendation. Objectives (15 Marks): Set out the key marketing objectives you need to address your recommendation. Be sure to cover off product, pricing, place and promotion's in this section. Strategies (10 Marks): Now identify a strategy or strategies to t your objectives. Be sure to cover off product, pricing, place and promotion's in this section. 10. Tactics (10 Marks): Now add a few tactics or details for your objectives and strategies. 11. Summary of the plan (5 Marks): This is an overview of what you're going to achieve in the plan and you want management to approve and support in the next scal year