Situation Analysis

Scenario: Your team has been assigned, by the company Zeidler Architecture , to analyze their current situation and marketing activities, and to make marketing recommendations. You will undertake this task by fulfilling the requirements of Projects 1 and 2.

Project 1 is to be structured as a business report and must contain the following sections:

Introduction: Introduce your client company, present its mission statement and give a background of its business and values. State what will be covered in the report.

Value Proposition: Identify a product (or product line) being offered by your client and define the value proposition of the product. Explain how this value proposition appropriately connects the relationship of the product to the price the customer must pay to obtain it.

SWOT Analysis and Summary: Complete a SWOT analysis, presenting your researched information in a matrix (point-form), followed by a full analysis in paragraph form.