Question
SITUATION Client tells you that he has a mobile phone with the largest screen that he wants to promote. The key is 'the mobile phone
SITUATION
Client tells you that he has a mobile phone with the largest screen that he wants to promote.
The key is 'the mobile phone with the largest screen for this situation how to build a Television Commercial (TVC) idea that creatively magnifies this proposition.No need to actually make a TVC.
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
